Marketing is Like an Onion: Results to Cry for

Marketing is Like an Onion

Marketing, much like an onion, has layers. It seems simple enough: post some content at this time, send an email at that time, rinse and repeat. Then you realize there’s more beneath the surface. Like peeling an onion where some layers are paper-thin and others are thicker (you know, the tear-inducing kind), factors like timing, audience behavior, trends, and even outside events affect results.

Crafting the perfect message is like picking the right kind of onion for your recipe. Sharing your latest accomplishment might call for a milder variety of onion than when you're promoting your company’s bold specials. Sometimes the content you expect to get rave reviews falls flat. Other times the post you thought was so bland gets a Michelin 3-Star rating.

Welcome to the spicy and unpredictable world of marketing!

Timing is a layer unto itself. You can serve a slice of content on Tuesday at 3 p.m. in October and get one result, then reheat it Tuesday at 3 p.m. in December and experience a completely different outcome. Right now, events like regional natural disasters, upcoming elections, and new deliverability standards are in the mix. Fast forward two months, and the holiday season adds a whole new set of variables. Another layer includes SEO - Search Everywhere Optimization. This is seriously like throwing every type of onion in a basket and trying to find the Vidalias. Ensuring optimization on every channel your content is being consumed is enough to give you hearburn. There are zero-click search results, voice search, video search, so many considerations!

Peeling into your marketing strategy may bring you to tears, but frequently tweaking your ingredients and monitoring the layers of variables is sure to feed your success.

Bon appétit!